Public Relations and Communications strategies are tailored to a specific client brief. Goals may include lifting brand equity and company value to extract a top sale price.

Press Releases to communicate with potential consumers or trade clients (Press Releases are often used to promote new products or services).

The goals of press releases may be to:

• Pitch stories to the business media to disseminate financial performance, and report on company news.
• Expansion or new export markets are also a common theme.
• Other goals may include building company profile and brand equity, increasing the profiles of directors or key staff, or generating features or stories read internationally to assist with gaining export opportunities.

Speech writing-editing, editing company reports, writing/editing e-newsletter text, website text-design and web hosting are among our other services.

Business Communications is a member of The Public Relations Institute of New Zealand, (PRINZ) and is bound by their code of ethics and confidentiality. Business Communications has a complementary advertising arm, accredited to book most media.

Creative services include:

• New Brand Development
• Brochure Design
• Copywriting
• Creative concepts
• Artwork and design for advertising in newspapers, magazines, web, video and television.

We out-source to expert service providers in speech writing-editing, web design and hosting, design and production.

Over the past seven years, Business Communications-Food Marketing Ltd, has developed strong relationships within the business media, working closely with business editors and journalists on behalf of our food and non food clients. These contacts are a very valuable resource when it comes to assisting you to achieve your communication/marketing goals.

If you have specific sales-marketing-business goals that require a communications strategy or advice, we would appreciate the opportunity to talk to you. For a current client list, please visit www.foodmarketing.co.nz